Consultation in winter garden between advisor and farmer
Farmer and adviser check feed quality at the feed table
Dogs eat dog food from deuka dog bowl (© Deutsche Tiernahrung Cremer)

Privacy policy

www.deuka.de and www.deutsche-tiernahrung.de are offers from Deutsche Tiernahrung Cremer GmbH & Co. KG. You can find more information about us in our imprint. For more information on the images used on our websites, please refer to the sub-page "Image credits".

Privacy policy

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of the Deutsche Tiernahrung Cremer GmbH & Co. KG. The use of the Internet pages of the Deutsche Tiernahrung KG website is possible without any indication of personal data. However, if a data subject wants to use special services of our enterprise via our website, processing of personal data could become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we will generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation, and in accordance with the provisions applicable to the Cremer GmbH & Co. Deutsche Tiernahrung Cremer GmbH & Co. KG applicable country-specific data protection regulations. By means of this data protection declaration, our enterprise would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

The Deutsche Tiernahrung Cremer GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.


1. Definitions
The data protection declaration of Deutsche Tiernahrung Cremer GmbH & Co. KG is based on the notions used by the European Directive and Ordinance when adopting the Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

  •  a) Personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • (b) Data subject

Data subject shall mean any identified or identifiable natural person whose personal data are processed by the controller.

  • c) Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organisation, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

  • e) Profiling

Profiling is any automated processing of personal data consisting in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or change of location

  • (f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a way that personal data can no longer be related to a specific data subject without additional information, provided that such additional information is kept separately and is subject to technical and organisational measures which ensure that the personal data are not attributed to an identified or identifiable natural person.

  • (g) Controller or data controller

The controller or data processor is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.
Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.

  • (h) Processor

A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • (i) Recipient

Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.

  • (j) Third party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorised to process the personal data under the direct responsibility of the controller or the processor.

  • (k) Consent

Consent shall mean any freely given specific and informed indication, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:

Deutsche Tiernahrung Cremer GmbH & Co. KG
Weizenmühlenstraße 20
40221 Duesseldorf
Germany

Tel.: +49 (0) 211 / 30340
E-Mail: info@deutsche-tiernahrung.de
Website: www.deutsche-tiernahrung.de

 

3. Name and address of the data protection officer

The data protection officer of the data controller is:

Dirk Schotten
Deutsche Tiernahrung Cremer GmbH & Co. KG
Weizenmühlenstraße 20
40221 Dueüsseldorf
Germany

Tel.: +49 (0) 211 / 30340
E-Mail: datenschutz@deutsche-tiernahrung.de
Website: www.deutsche-tiernahrung.de

Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4.Cookies

The website of the Deutsche Tiernahrung Cremer GmbH & Co. KG uses cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Numerous Internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognised and identified via the unique cookie ID.

Through the use of cookies, the Deutsche Tiernahrung Cremer GmbH & Co. KG can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimised for the benefit of the user. As already mentioned, cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programmes. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.


5. General data and information collected

The website of the Deutsche Tiernahrung Cremer GmbH & Co. KG collects a series of general data and information every time a data subject or automated system calls up the website.

This general data and information is stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called "referrer"), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the Deutsche Tiernahrung Cremer GmbH & Co. KG does not draw any conclusions about the data subject. Rather, this information is needed (1) to deliver the contents of our website correctly, (2) to optimise the contents of our website and the advertising for these, (3) to ensure the long-term operability of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, the Deutsche Tiernahrung Cremer GmbH & Co. KG analyzes anonymously collected data and information on one hand, and on the other hand, with the aim of increasing the data protection and data security of our enterprise, so that we can ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.


6. Registration on our website

The data subject has the possibility to register on the website of the controller by providing personal data.
The personal data that is transmitted to the controller in this context results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for the data to be transferred to one or more processors, for example a parcel service provider, who will also use the personal data exclusively for an internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the internet service provider (ISP) of the data subject, the date as well as the time of registration are also stored. The storage of this data takes place against the background that only in this way can the misuse of our services be prevented and, if necessary, this data makes it possible to clarify criminal offences that have been committed. In this respect, the storage of this data is necessary for the protection of the data controller. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.

The registration of the data subject by voluntarily providing personal data serves the purpose of the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to modify the personal data provided during registration at any time or to have them completely deleted from the controller's database.

The controller shall provide any data subject at any time, upon request, with information on what personal data is stored about the data subject. Furthermore, the controller shall correct or delete personal data at the request or indication of the data subject, provided that this does not conflict with any statutory retention obligations. The entire staff of the controller is available to the data subject as a contact person in this context.


7. Subscription to our newsletter

On the website of the Deutsche Tiernahrung Cremer GmbH & Co. KG, users are given the opportunity to subscribe to our enterprise's newsletter. The personal data transmitted to the controller when the newsletter is subscribed to is specified in the input mask used for this purpose.

The Deutsche Tiernahrung Cremer GmbH & Co. KG informs its customers and business partners at regular intervals by means of a newsletter about enterprise offers. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for the newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorised the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration as well as the date and time of registration, which is assigned by the Internet service provider (ISP). The collection of this data is necessary in order to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves as a legal safeguard for the controller.

The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.


8. Contact possibility via the website

The website of the Deutsche Tiernahrung Cremer GmbH & Co. KG contains legal requirements which enable a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purposes of processing or contacting the data subject. No disclosure of such personal data to third parties will take place.

 

9. Routine erasure and blocking of personal data

The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or where provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Maker or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.



10. Rights of the data subject

  • (a) Right to obtain confirmation

Every data subject has the right, as granted by the European Directive and Regulation Body, to obtain confirmation from the controller as to whether personal data relating to him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.

  • (b) Right of access

Any person concerned by the processing of personal data shall have the right granted by the European Directive and the Regulation to obtain at any time from the controller, free of charge, information about personal data relating to him or her which have been stored and a copy of such information.
Furthermore, the European legislator has granted the data subject access to the following information:
- the purposes of the processing

- the categories of personal data processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organisations

- if possible, the planned duration for which the personal data will be stored, or, if this is not possible, the criteria for determining this duration

- the existence of a right to rectify or erase the personal data concerning them or to have the processing restricted by the controller or to object to such processing

- the existence of a right of appeal to a supervisory authority

-if the personal data are not collected from the data subject: Any available information about the origin of the data

- the existence of automated decision-making, including profiling, pursuant to Article 22 (1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

Furthermore, the data subject shall have a right of access to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.

If a data subject wishes to exercise this right of access, he or she may at any time contact an employee of the controller.

  •  (c) Right of rectification

Any data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain the immediate rectification of personal data relating to him or her which are inaccurate. Furthermore, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact any employee of the controller.

  • (d) Right to erasure (right to be forgotten)

Any person concerned by the processing of personal data has the right granted by the European Directive and Regulation to obtain from the controller the erasure without delay of personal data relating to him or her, where one of the following grounds applies and to the extent that processing is no longer necessary:
- The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
- The data subject withdraws his or her consent on which the processing was based pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR and there is no other legal basis for the processing.
- The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR .
- The personal data have been processed unlawfully.
- The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
- The personal data have been collected in relation to information society services offered pursuant to Article 8(1) GDPR .

If one of the aforementioned reasons applies, and a data subject wishes to arrange for the deletion of personal data stored by the Deutsche Tiernahrung Cremer GmbH & Co. KG, he or she may, at any time, contact any employee of the controller. The employee of the Deutsche Tiernahrung Cremer GmbH & Co. KG will arrange for the deletion request to be complied with immediately.

If the personal data has been made public by the Deutsche Tiernahrung Cremer GmbH & Co. KG, and our enterprise as the controller is obliged to delete the personal data pursuant to Art. 17 Para. 1 GDPR , the Deutsche Tiernahrung Cremer GmbH & Co. KG shall implement appropriate measures, including technical measures, taking into account the available technology and the costs of implementation, in order to inform other data controllers which process the published personal data that the data subject has requested from those other data controllers the erasure of all links to the personal data or to copies or replications of the personal data, unless the processing is necessary. The employee of the Deutsche Tiernahrung Cremer GmbH & Co. KG will arrange the necessary in individual cases.

  • e) Right to restriction of processing

Every data subject concerned by the processing of personal data has the right, granted by the European Directive and Regulation, to obtain from the controller the restriction of processing where one of the following conditions is met:
- The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.
- The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the assertion, exercise or defence of legal claims.
- The data subject has objected to the processing pursuant to Article 21(1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by the Deutsche Tiernahrung Cremer GmbH & Co. KG, he or she may, at any time, contact any employee of the controller. The employee of the Deutsche Tiernahrung Cremer GmbH & Co. KG will arrange the restriction of the processing.

  • f) Right to data portability

Each data subject concerned by the processing of personal data has the right, granted by the European Directive and the Regulation, to obtain personal data concerning him or her, which has been provided by the data subject to a controller, in a structured, commonly used and machine-readable format.

The data subject shall also have the right to transmit such data to another controller without hindrance from the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, when exercising the right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to obtain the direct transfer of personal data from one controller to another controller where technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right to data portability, the data subject may at any time contact any employee of the Deutsche Tiernahrung Cremer GmbH & Co. KG.

  • g) Right to object

Every data subject concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to object at any time, on grounds relating to his or her particular situation, to processing of personal data concerning him or her which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.

The Deutsche Tiernahrung Cremer GmbH & Co. KG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the assertion, exercise or defence of legal claims.

If the Deutsche Tiernahrung Cremer GmbH & Co. KG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data processed for such marketing. This also applies to the profiling, insofar as it is related to such direct marketing. If the data subject objects to Deutsche Tiernahrung Cremer GmbH & Co. KG to the processing for direct marketing purposes, the Deutsche Tiernahrung Cremer GmbH & Co. KG will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her which is carried out by the Deutsche Tiernahrung Cremer GmbH & Co. KG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the Data Protection Regulation (GDPR ), unless such processing is necessary for the performance of a task carried out in the public interest.

In order to exercise the right to object, the data subject may directly contact any employee of the Deutsche Tiernahrung Cremer GmbH & Co. KG or another employee. The data subject is also free to exercise his/her right to object by means of automated procedures using technical specifications in connection with the use of information society services, notwithstanding Directive 2002/58/EC.

  • (h) Automated decisions on a case-by-case basis, including profiling

Every data subject concerned by the processing of personal data shall have the right, granted by the European Directive and Regulation, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, provided that the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject and that such law lays down appropriate measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is made with the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the data controller, or (2) it is made with the data subject's explicit consent, the Deutsche Tiernahrung Cremer GmbH & Co. KG shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, which include at least the right to obtain the intervention of a data subject on the part of the controller, to express his or her point of view and to contest the decision.

If the data subject wishes to exercise the rights concerning automated decisions, he or she may, at any time, contact any employee of the controller.

  • i) Right to withdraw consent under data protection law

Every data subject concerned by the processing of personal data has the right, granted by the European Directives and Regulations, to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise the right to withdraw consent, he or she may, at any time, contact any employee of the controller.


11. Data protection during applications and the application procedure

The controller collects and processes the personal data of applicants for the purpose of handling the application procedure. The processing may also take place by electronic means. This is in particular the case when an applicant submits relevant application documents to the controller by electronic means, for example by e-mail or via a web form located on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents are automatically deleted two months after the notification of the rejection decision, provided that no other legitimate interests of the controller conflict with such deletion. Other legitimate interest in this sense is, for example, a duty to provide evidence in proceedings under the General Equal Treatment Act (AGG).


12. Data protection provisions on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

Facebook's operating company is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller of personal data is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By each call of one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. Within the scope of this technical procedure, Facebook receives information about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognises which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged into Facebook at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which can be accessed at https://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.


13. Data protection provisions on the use and application of Google Analytics (with anonymisation function) and information on cookies from Google Analytics

The controller has integrated the Google Analytics component (with anonymisation function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, compilation and evaluation of data about the behaviour of visitors to websites. Among other things, a web analysis service collects data on the website from which a data subject has accessed a website (so-called "referrer"), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and to analyse the costs and benefits of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the Internet connection of the data subject is shortened and anonymised by Google if access to our Internet pages is from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us showing the activities on our website and to provide other services in connection with the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the internet browser on the data subject's information technology system is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission calculations.

By means of the cookie, personal information such as the time of access, the location from which access originated and the frequency of visits to our website by the data subject are stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected via the technical process with third parties.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used, as already described above, and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.

Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics and related to the use of this website as well as to the processing of such data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information on visits to Internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the data subject's information technology system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within his or her control, the browser add-on can be reinstalled or reactivated.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

Google Analytics uses the following cookies on this website:

Cookie Scope Purpose Storage period
_ga Your domain (1st party) Contains a randomly generated user ID. This ID enables Google Analytics to recognise returning users on this website and to merge data from previous visits. 2 years
_gid

Your Domain
(1st Party)

Contains a randomly generated user ID. This ID allows Google Analytics to recognise returning users on this website and to merge data from previous visits.

24 hours

_gat

Your domain
(1st party)

Certain data is only sent to Google Analytics a maximum of once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transmissions are prevented.

1 minute

_dc_gtm_xxx

Your domain
(1st party)

Certain data is only sent to Google Analytics a maximum of once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transmissions are prevented.

1 minute

_gat_gtag_xxx

Your domain
(1st party)

Certain data is only sent to Google Analytics a maximum of once per minute. The cookie has a lifetime of one minute. As long as it is set, certain data transmissions are prevented.

1 minute

_IDE

doubleclick.net
(3rd Party)

Contains a randomly generated user ID. Using this ID, Google can recognise the user across different websites and display personalised advertising.

1 year



14. Privacy policy on the use and application of Instagram
The controller has integrated components of the Instagram service on this website. Instagram is a service that qualifies as an audiovisual platform and allows users to share photos and videos and also to redistribute such data on other social networks.

The operator of the Instagram services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

Each time one of the individual pages of this website operated by the data controller is called up and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Instagram component to download a representation of the corresponding component from Instagram. Within the scope of this technical procedure, Instagram receives knowledge about which specific subpage of our website is visited by the data subject.

If the data subject is logged into Instagram at the same time, Instagram recognises which specific sub-page the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the respective Instagram account of the data subject. If the data subject activates one of the Instagram buttons integrated on our website, the data and information thus transmitted are assigned to the personal Instagram user account of the data subject and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged into Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not want this information to be transmitted to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before accessing our website.

Further information and the applicable data protection provisions of Instagram can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.


15. Data protection provisions on the use and application of YouTube or YouTube plug-ins
This website contains at least one plugin from YouTube, which belongs to Google Inc. and is based in San Bruno/California, USA.

We use the YouTube function No-Cookies, i.e. we have activated Extended Data Protection, videos are not accessed via youtube.com, but via youtube-nocookie.com.

YouTube itself provides this and thus ensures that YouTube does not initially save any cookies on your device. However, when the relevant pages are called up, the IP address and the other data mentioned in section 4 are transmitted and thus, in particular, information is given as to which of our Internet pages you have visited. However, this information cannot be assigned to you if you are permanently logged in to YouTube or another Google service when you access the page.

As soon as you start the playback of an embedded video by clicking on it, YouTube only saves cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by appropriate browser settings and extensions.

Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Privacy policy: https://policies.google.com/privacy
Opt-Out: https://adssettings.google.com/authenticated
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Cookies

This website uses the Youtube embedding function to display and play videos from Youtube. We use the extended data protection mode, which, according to the provider, only starts storing user information when the video is played. At the moment the playback of the embedded video is started, Youtube uses cookies to collect information about user behaviour.

According to information from Youtube, these are used, among other things, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour.

Independently of a playback of the embedded videos, a connection to the Google network "DoubleClick" is established each time this website is called up, which can trigger further data processing procedures without our influence.

Further information on data protection at YouTube can be found in the provider's data protection declaration at: https://www.google.de/intl/de/policies/privacy/


16. Data protection provisions on the use of vimeo and vimeo plug-ins
Our website uses plug-ins from Vimeo for the integration and display of video content. The provider of the video portal is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When a page with an integrated Vimeo plugin is called up, a connection to the Vimeo servers is established. Vimeo thereby learns which of our pages you have accessed. Vimeo learns your IP address, even if you are not logged into the video portal or do not have an account there. The information collected by Vimeo is transmitted to the video portal's servers in the USA.

Vimeo can assign your surfing behaviour directly to your personal profile. You can prevent this by logging out first.

Details on the handling of user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy


17. Online meetings via Microsoft Teams
We use Microsoft Teams to conduct online meetings, telephone conferences and online events. Microsoft Teams is software from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"), available as a desktop, web and mobile app.

The legal basis for the processing of data to conduct online meetings via Teams is our legitimate interest in the effective conduct of meetings pursuant to Art. 6 (1) lit. f DSGVO. Insofar as the meetings are conducted within the framework of existing contractual relationships with you, the legal basis is Art. 6 para. 1 lit. b GDPR. We are not responsible for any further data processing on the Microsoft Teams product website, where the desktop software can be downloaded and the web app can be used.

During a meeting, the following data may be processed under certain circumstances:

- participant details: display name, first name, last name, phone, email address, password (encrypted for authentication), profile picture, if applicable;
- Metadata: Meeting topic and description, IP address, participant's phone number, type of device/software (Windows/Mac/Linux/Web/iOS/Android Phone/Windows Phone), time of participant's last activity on Teams, number of chat and channel messages, number of meetings attended, duration of audio, video and screen sharing time;
- For chat, or channel message usage: text data for viewing and, if applicable.
- For audio use: microphone recording data;
- For video use: video camera recording data;
- For recordings: Audio, video and screen sharing for storage in the cloud / Microsoft Stream;
- For telephone use: incoming and outgoing call numbers, country name, start and end time, possibly other connection data such as the IP address of the device.

Before a meeting, you register via our website or by e-mail. Your registration data will be processed by us. Before the meeting, you will receive a confirmation e-mail with an invitation link or a calendar date.

To participate in a meeting, you must at least provide details of your name and - in the case of telephone use - your telephone number, unless we allow anonymous participation in meetings. In the latter case, we will inform you of this possibility of anonymous participation in the course of the invitation. You can deactivate the transmission via microphone and camera at any time via the corresponding settings. We only record meetings or log text data with your consent and prior notification. Microsoft stores and uses the metadata to enable us to analyse and report on the use of Teams

Microsoft may receive knowledge of the above-mentioned data within the scope of order processing in order to process it. All data traffic is encrypted (MTLS, TLS or SRTP) and data storage generally takes place on servers in the European Economic Area (EEA). In the event that data is nevertheless processed in the USA, we have concluded EU standard contractual clauses with Microsoft in addition to the above-mentioned measures to protect your privacy. For more information, please refer to Microsoft's privacy policy, available at: https://privacy.microsoft.com/de-de/privacystatement


18. Legal basis for processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR . The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR . In rare cases, the processing of personal data might become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR . Finally, processing operations could be based on Art. 6 I lit. f GDPR . Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, sentence 2 of the GDPR).


19. Legitimate interests in the processing pursued by the data controller or a third party
If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

We transmit personal data collected within the scope of a contractual relationship to CRIF Bürgel GmbH, Leopoldstraße 244, 80807 Munich, Germany, regarding the application, implementation and termination of our business relationship.

The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) of the GDPR. Transfers based on Article 6(1)(f) of the DSGVO may only be made insofar as this is necessary to safeguard the legitimate interests of our company or third parties and does not override the interests or fundamental rights and freedoms of the data subject which require the protection of personal data. The exchange of data with CRIFBÜRGEL also serves to fulfil legal obligations to carry out creditworthiness checks on customers (§ 505a and 506 of the German Civil Code).

CRIFBÜRGEL processes the data received and also uses it for the purpose of profiling (scoring) in order to provide its contractual partners in the European Economic Area and in Switzerland and, where applicable, other third countries (insofar as there is an adequacy decision on these by the European Commission) with information, inter alia, for assessing the creditworthiness of natural persons. More detailed information on the activities of CRIFBÜRGEL can be found online at crifbuergel.de/en/datenschutz.

Furthermore, we transmit personal data collected within the framework of a contractual relationship to the credit insurer Euler Hermes Deutschland (branch of Euler Hermes SA), Gasstraße 29, 22761 Hamburg, Germany, for the purpose of securing our receivables. The data is transmitted via the insurer's online-based platform (EOLIS). Euler Hermes Deutschland uses the transmitted data in part to contact our contractual partners and thereby obtain further information on their creditworthiness. Further information on the activities of Euler Hermes can be found online at https://www.eulerhermes.de/datenschutz.html.


20. Duration for which the personal data are stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of the contract.


21. Legal or contractual requirements to provide the personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of not providing the personal data
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes, in order to conclude a contract, it may be necessary for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Our employee will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences of not providing the personal data would be.


22. Existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.