Privacy policy
www.deuka.de are services provided by deuka Tiernahrung Cremer GmbH & Co. KG. You can find further details about us in our legal notice. Further information on the images used on our websites can be found on the‘Image credits’ page.
Privacy Policy
We are delighted that you have taken an interest in our company. Data protection is a top priority for the management of deuka Tiernahrung Cremer GmbH & Co. KG. In principle, it is possible to use the websites of deuka Tiernahrung Cremer GmbH & Co. KG without providing any personal data. However, should a data subject wish to make use of specific services offered by our company via our website, the processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally seek the consent of the data subject.
The processing of personal data – such as a data subject’s name, address, email address or telephone number – is always carried out in accordance with the General Data Protection Regulation and in compliance with the country-specific data protection regulations applicable to deuka Tiernahrung Cremer GmbH & Co. KG. Through this privacy policy, our company aims to inform the public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy informs data subjects of their rights.
As the data controller, deuka Tiernahrung Cremer GmbH & Co. KG has implemented numerous technical and organisational measures to ensure the most comprehensive possible protection of the personal data processed via this website. Nevertheless, internet-based data transmissions may, in principle, be subject to security vulnerabilities, meaning that absolute protection cannot be guaranteed. For this reason, any data subject is free to provide us with personal data via alternative means, such as by telephone.
1. Definitions
The privacy policy of deuka Tiernahrung Cremer GmbH & Co. KG is based on the terminology used by the European legislators and regulators when enacting the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
In this privacy policy, we use the following terms, amongst others:
• a) personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the ‘data subject’). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• b) data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
• c) processing
Processing means any operation or set of operations which is carried out on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, distribution or any other form of making available, the alignment or combination, the restriction, erasure or destruction.
• d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of restricting its future processing.
• e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements of that natural person.
• f) Pseudonymisation
Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures that ensure the personal data is not attributed to an identified or identifiable natural person.
• g) Data controller
The controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or the law of the Member States.
• h) Data processor
A data processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the data controller.
• i) Recipient
A recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, irrespective of whether or not they are a third party. However, public authorities which may receive personal data in the course of a specific investigation mandate under Union law or the law of the Member States shall not be regarded as recipients.
• j) Third party
A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.
• k) Consent
Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes, by a statement or by a clear affirmative action, by which the data subject signifies agreement to the processing of personal data relating to them.
2. Name and address of the data controller
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions relating to data protection is:
deuka Tiernahrung Cremer GmbH & Co. KG
Weizenmühlenstraße 20
40221 Düsseldorf
Germany
Tel.: 0211 / 30340
Email:info@deuka.de
Website:www.deuka.de
3. Name and address of the Data Protection Officer
The data protection officer of the data controller is:
Trigonum GmbH
Notkestrasse 9
22607 Hamburg
Germany
Tel.: +49 (0)40 31 99 16 18-77
Email: datenschutz@deuka.de
Website: www.deutsche-tiernahrung.de
Any data subject may contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.
4. Cookies
The websites of deuka Tiernahrung Cremer GmbH & Co. KG use cookies. Cookies are text files that are placed and stored on a computer system via a web browser.
Numerous websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters that enables websites and servers to associate the cookie with the specific web browser in which it was stored. This enables the websites and servers visited to distinguish the data subject’s individual browser from other web browsers that contain different cookies. A specific web browser can be recognised and identified via the unique cookie ID.
By using cookies, deuka Tiernahrung Cremer GmbH & Co. KG can provide users of this website with more user-friendly services that would not be possible without setting cookies.
Cookies enable us to optimise the information and content on our website to suit the user’s needs. As already mentioned, cookies allow us to recognise users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, a user of a website that uses cookies does not have to re-enter their login details every time they visit the website, as this is handled by the website and the cookie stored on the user’s computer system. Another example is the shopping basket cookie in the online shop. The online shop uses a cookie to remember the items a customer has placed in their virtual shopping basket.
The data subject may prevent our website from setting cookies at any time by adjusting the settings of their web browser accordingly, thereby permanently objecting to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via a web browser or other software programmes. This is possible in all common web browsers. If the data subject disables the setting of cookies in the web browser they are using, it may not be possible to use all the functions of our website to their full extent.
5. Collection of general data and information
The website of deuka Tiernahrung Cremer GmbH & Co. KG collects a range of general data and information each time a data subject or an automated system accesses the website. This general data and information is stored in the server’s log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (known as the ‘referrer’), (4) the sub-pages on our website accessed via an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system; and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.
When using this general data and information, deuka Tiernahrung Cremer GmbH & Co. KG does not draw any conclusions about the data subject. Rather, this information is required in order to (1) deliver the content of our website correctly, (2) to optimise the content of our website and the advertising on it, (3) to ensure the long-term functionality of our IT systems and the technology underpinning our website, and (4) to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack. This anonymously collected data and information is therefore analysed by deuka Tiernahrung Cremer GmbH & Co. KG, on the one hand, for statistical purposes and, on the other hand, with the aim of enhancing data protection and data security within our company, ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.
6. Registration on our website
The data subject has the option of registering on the data controller’s website by providing personal data. The personal data transmitted to the data controller in this process is determined by the relevant input form used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the data controller and for its own purposes. The data controller may arrange for the data to be passed on to one or more data processors, such as a parcel delivery service, which will also use the personal data exclusively for internal purposes attributable to the data controller.
Furthermore, when registering on the data controller’s website, the IP address assigned by the data subject’s internet service provider (ISP), as well as the date and time of registration, are stored. This data is stored on the basis that this is the only way to prevent the misuse of our services, and that, where necessary, this data enables criminal offences to be investigated. In this respect, the storage of this data is necessary to safeguard the data controller. As a general rule, this data is not disclosed to third parties, unless there is a legal obligation to do so or the disclosure serves the purposes of criminal prosecution.
The data subject’s registration, involving the voluntary provision of personal data, enables the data controller to offer the data subject content or services which, by their very nature, can only be made available to registered users. Registered users are free to amend the personal data provided during registration at any time or to have it completely deleted from the data controller’s database.
The data controller shall, upon request, provide any data subject at any time with information regarding which personal data relating to them is stored. Furthermore, the data controller shall rectify or erase personal data at the request or upon notification by the data subject, provided that this does not conflict with any statutory retention obligations. All staff members of the data controller are available to the data subject as points of contact in this regard.
7. Subscription to our newsletter
On the website of deuka Tiernahrung Cremer GmbH & Co. KG, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the data controller when subscribing to the newsletter is determined by the input form used for this purpose.
deuka Tiernahrung Cremer GmbH & Co. KG informs its customers and business partners at regular intervals about the company’s offers via a newsletter. In principle, the data subject can only receive our company’s newsletter if (1) the data subject has a valid email address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation email is sent to the email address provided by a data subject when they first register for the newsletter, using the double opt-in procedure. This confirmation email serves to verify whether the holder of the email address, as the data subject, has authorised the receipt of the newsletter.
When subscribing to the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace any (potential) misuse of a data subject’s email address at a later date and therefore serves to provide legal protection for the data controller.
The personal data collected as part of a newsletter subscription is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be informed by email where this is necessary for the operation of the newsletter service or for registration purposes, as might be the case with changes to the newsletter offering or alterations to the technical conditions. No personal data collected as part of the newsletter service is passed on to third parties. The data subject may cancel their subscription to our newsletter at any time. Consent to the storage of personal data, which the data subject has given to us for the purpose of sending the newsletter, may be withdrawn at any time. A link for this purpose is provided in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly via the data controller’s website or to notify the data controller of this in another manner.
8. Contact options via the website
In accordance with legal requirements, the website of deuka Tiernahrung Cremer GmbH & Co. KG contains information that enables you to contact our company quickly by electronic means and to communicate directly with us, including a general electronic mail address (e-mail address). If a data subject contacts the data controller by email or via a contact form, the personal data provided by the data subject is stored automatically. Such personal data, provided voluntarily by a data subject to the data controller, is stored for the purposes of processing the enquiry or contacting the data subject. This personal data is not disclosed to third parties.
9. Chatbot on the deuka Tiernahrung Cremer · Partner Portal (DEU·PA)
On the partner portal of deuka Tiernahrung Cremer GmbH & Co. KG (deupa.deuka.de), users are given the option to use a chatbot to answer specific enquiries.
For this purpose – and only to the extent necessary to provide a response – certain data is transmitted to the technical service provider ChatGPT, operated by OpenAI Germany GmbH, Maximilianstr. 54, 80538 Munich (hereinafter ‘OpenAI’).
The following data may be processed when using the chatbot:
• Contract number
• Contract partner (name and customer number)
• Price list type
• Restricted consignees, where applicable
• Validity periods
• Initial and remaining quantities
Data processing is carried out on the basis of Article 6(1)(f) of the GDPR in the context of a legitimate interest in processing your enquiries more efficiently within our partner portal.
Processing by OpenAI may also involve the transfer of data to a third country, in particular to the head office of OpenAI LLC, based in San Francisco, USA. As part of the processing, a data processing agreement has been concluded with the provider, along with appropriate safeguards in accordance with Chapter V of the GDPR. Data will not be disclosed to any other third parties.
Further information on data processing and the relevant safeguards put in place by OpenAI can be found in the provider’s privacy policy, available here: https://openai.com/de-DE/policies/privacy-policy/, and https://openai.com/de-DE/security-and-privacy/.
10. Routine erasure and restriction of personal data
The data controller processes and stores the data subject’s personal data only for the period necessary to fulfil the purpose of storage, or insofar as this is provided for by the European legislator or another legislator in laws or regulations to which the data controller is subject.
If the purpose of storage ceases to apply or if a retention period prescribed by the European legislative and regulatory authorities or another competent legislator expires, the personal data will be blocked or deleted routinely and in accordance with statutory provisions.
11. Rights of the data subject
• a) Right to confirmation
Every data subject has the right, as granted by the European legislator, to request confirmation from the controller as to whether personal data concerning them is being processed. If a data subject wishes to exercise this right to confirmation, they may contact a member of staff of the controller at any time.
• b) Right of access
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to obtain from the controller, free of charge, at any time, information regarding the personal data stored about them and a copy of such information. Furthermore, the European legislative and regulatory authorities have granted the data subject the right to be provided with the following information:
- the purposes of the processing
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular where recipients are in third countries or are international organisations
- where possible, the envisaged period for which the personal data will be stored, or, if this is not possible, the criteria used to determine that period
- the existence of a right to have personal data concerning them rectified or erased, or to have processing restricted by the controller, or a right to object to such processing
- the existence of a right to lodge a complaint with a supervisory authority
- where the personal data are not collected from the data subject: any available information as to the source of the data
- the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and – at least in such cases – meaningful information about the logic involved, as well as the significance and the intended consequences of such processing for the data subject
Furthermore, the data subject has the right to be informed as to whether personal data has been transferred to a third country or to an international organisation. If this is the case, the data subject is also entitled to receive information about the appropriate safeguards in connection with the transfer.
If a data subject wishes to exercise this right of access, they may contact a member of staff of the data controller at any time.
• c) Right to rectification
Any data subject affected by the processing of personal data has the right, as granted by the European legislator, to request the immediate rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request that incomplete personal data be completed — including by means of a supplementary statement.
If a data subject wishes to exercise this right to rectification, they may contact a member of staff of the data controller at any time.
• d) Right to erasure (right to be forgotten)
Any data subject affected by the processing of personal data has the right, as granted by European legislation, to request that the controller erase personal data relating to them without delay, provided that one of the following grounds applies and insofar as the processing is not necessary:
- The personal data has been collected or otherwise processed for purposes for which it is no longer necessary.
- The data subject withdraws their consent on which the processing was based in accordance with Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
- The data subject objects to the processing in accordance with Article 21(1) of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing in accordance with Article 21(2) of the GDPR.
- The personal data has been processed unlawfully.
- The erasure of the personal data is necessary for compliance with a legal obligation under Union law or the law of the Member States to which the controller is subject.
- The personal data was collected in relation to information society services offered in accordance with Article 8(1) of the GDPR.
If any of the above grounds apply and a data subject wishes to request the erasure of personal data stored by deuka Tiernahrung Cremer GmbH & Co. KG, they may contact a member of staff of the data controller at any time. The member of staff at deuka Tiernahrung Cremer GmbH & Co. KG will ensure that the request for erasure is complied with without delay.
If the personal data has been made public by deuka Tiernahrung Cremer GmbH & Co. KG and our company, as the controller, is obliged to erase the personal data in accordance with Article 17(1) of the GDPR, deuka Tiernahrung Cremer GmbH & Co. KG shall, taking into account the available technology and the costs of implementation, take appropriate measures, including technical measures, to inform other data controllers processing the published personal data that the data subject has requested that these other data controllers delete all links to this personal data or any copies or replicas of this personal data, insofar as the processing is not necessary. The employee of deuka Tiernahrung Cremer GmbH & Co. KG will take the necessary steps on a case-by-case basis.
• e) Right to restriction of processing
Any data subject affected by the processing of personal data has the right, as granted by the European legislator, to request that the controller restrict processing if one of the following conditions is met:
- The data subject disputes the accuracy of the personal data, for a period enabling the controller to verify the accuracy of the personal data.
- The processing is unlawful; the data subject objects to the erasure of the personal data and instead requests the restriction of its use.
- The controller no longer requires the personal data for the purposes of the processing, but the data subject requires it for the establishment, exercise or defence of legal claims.
- The data subject has objected to the processing in accordance with Article 21(1) of the GDPR, and it has not yet been determined whether the controller’s legitimate grounds override those of the data subject.
If any of the above conditions are met and a data subject wishes to request the restriction of personal data stored by deuka Tiernahrung Cremer GmbH & Co. KG, they may contact a member of staff of the data controller at any time. The member of staff at deuka Tiernahrung Cremer GmbH & Co. KG will arrange for the restriction of processing.
• f) Right to data portability
Every data subject affected by the processing of personal data has the right, as granted by the European legislator, to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit this data to another data controller without hindrance from the data controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR or on a contract pursuant to Article 6(1)(b) of the GDPR, and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising their right to data portability under Article 20(1) of the GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, provided that this is technically feasible and does not adversely affect the rights and freedoms of others.
To exercise the right to data portability, the data subject may contact a member of staff at deuka Tiernahrung Cremer GmbH & Co. KG at any time.
• g) Right to object
Any data subject affected by the processing of personal data has the right, granted by the European legislator, to object, on grounds relating to their particular situation, to object at any time to the processing of personal data concerning them which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.
In the event of an objection, deuka Tiernahrung Cremer GmbH & Co. KG will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is necessary for the establishment, exercise or defence of legal claims.
Where deuka Tiernahrung Cremer GmbH & Co. KG processes personal data for the purposes of direct marketing, the data subject has the right to object at any time to the processing of personal data for the purposes of such marketing. This also applies to profiling insofar as it is related to such direct marketing. If the data subject objects to deuka Tiernahrung Cremer GmbH & Co. KG regarding processing for the purposes of direct marketing, deuka Tiernahrung Cremer GmbH & Co. KG will no longer process the personal data for these purposes.
Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to the processing of personal data concerning them which is carried out by deuka Tiernahrung Cremer GmbH & Co. KG for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.
To exercise the right to object, the data subject may contact any member of staff at deuka Tiernahrung Cremer GmbH & Co. KG or another member of staff directly. The data subject is also free, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise their right to object by means of automated procedures using technical specifications.
• h) Automated individual decision-making, including profiling
Any data subject affected by the processing of personal data has the right, granted by the European legislator, not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorised by Union or Member State law to which the controller is subject, and that law provides for appropriate measures to safeguard the data subject’s rights and freedoms as well as their legitimate interests; or (3) is based on the data subject’s explicit consent.
If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the data subject’s explicit consent, deuka Tiernahrung Cremer GmbH & Co. KG shall take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which shall include, at a minimum, the right to request human intervention on the part of the controller, to state their own point of view and to contest the decision.
If the data subject wishes to exercise rights relating to automated decisions, they may contact a member of staff of the data controller at any time.
• i) Right to withdraw consent under data protection law
Any data subject affected by the processing of personal data has the right, granted by European legislation, to withdraw their consent to the processing of personal data at any time.
If the data subject wishes to exercise their right to withdraw consent, they may contact a member of staff of the data controller at any time.
12. Data protection in relation to job applications and the recruitment process
The data controller collects and processes the personal data of job applicants for the purpose of handling the recruitment process. Processing may also take place electronically. This is particularly the case where an applicant submits the relevant application documents to the data controller electronically, for example by email or via a web form on the website. If the data controller enters into an employment contract with an applicant, the data provided will be stored for the purpose of managing the employment relationship in accordance with the relevant legal provisions. If the data controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, provided that no other legitimate interests of the data controller preclude such deletion. Other legitimate interests in this context include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).
13. Data Protection Provisions Regarding the Use of Facebook
The data controller has integrated components of the company Facebook into this website. Facebook is a social network.
A social network is a social meeting place operated on the internet, an online community that generally enables users to communicate with one another and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or enable the online community to share personal or business-related information. Among other things, Facebook allows users of the social network to create private profiles, upload photos and connect with others via friend requests.
Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Where a data subject resides outside the USA or Canada, the data controller responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Each time a user accesses one of the individual pages of this website – which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook becomes aware of which specific subpage of our website is being visited by the data subject.
Provided the data subject is logged into Facebook at the same time, Facebook recognises, each time the data subject accesses our website and throughout the duration of their visit to our website, which specific subpage of our website the data subject is visiting. This information is collected by the Facebook component and linked by Facebook to the data subject’s respective Facebook account. If the data subject clicks on one of the Facebook buttons integrated into our website – for example, the ‘Like’ button – or posts a comment, Facebook associates this information with the data subject’s personal Facebook user account and stores this personal data.
Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is logged into Facebook at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish this information to be transmitted to Facebook, they can prevent such transmission by logging out of their Facebook account before visiting our website.
Facebook’s privacy policy, which is available athttps://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains the settings options Facebook offers to protect the data subject’s privacy. In addition, various applications are available that enable the data subject to prevent data being transmitted to Facebook. The data subject may use such applications to prevent data being transmitted to Facebook.
14. Privacy policy regarding the use of Google Analytics (with anonymisation function) and information on Google Analytics cookies
The data controller has integrated the Google Analytics component (with anonymisation function) into this website. Google Analytics is a web analytics service. Web analytics refers to the collection, gathering and analysis of data regarding the behaviour of website visitors. Among other things, a web analytics service records data on which website a data subject came from to access a website (known as the ‘referrer’), which subpages of the website were accessed, and how often and for how long a subpage was viewed. Web analytics is primarily used to optimise a website and to carry out a cost-benefit analysis of online advertising.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the add-on “_gat._anonymizeIp” for web analytics via Google Analytics. This suffix causes Google to truncate and anonymise the IP address of the data subject’s internet connection when access to our website occurs from a Member State of the European Union or from another signatory state to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyse visitor traffic on our website. Google uses the data and information collected, amongst other things, to evaluate the use of our website, to compile online reports for us showing activity on our website, and to provide other services related to the use of our website.
Google Analytics places a cookie on the data subject’s IT system. What cookies are has already been explained above. The placement of the cookie enables Google to analyse the use of our website. Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which a Google Analytics component has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Google Analytics component to to transmit data to Google for the purposes of online analysis. As part of this technical process, Google obtains personal data, such as the data subject’s IP address, which Google uses, amongst other things, to trace the origin of visitors and clicks and, consequently, to facilitate commission settlements.
The cookie is used to store personal information, such as the time of access, the location from which access originated and the frequency of the data subject’s visits to our website. Each time our website is visited, this personal data – including the IP address of the internet connection used by the data subject – is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may, under certain circumstances, pass on this personal data, collected via the technical process, to third parties.
The data subject may, as described above, prevent our website from setting cookies at any time by adjusting the settings of the web browser they are using, thereby permanently objecting to the setting of cookies. Adjusting the settings of the internet browser used in this way would also prevent Google from setting a cookie on the data subject’s IT system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programmes.
Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics relating to the use of this website, as well as to the processing of such data by Google, and to prevent such processing. To do so, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on uses JavaScript to inform Google Analytics that no data or information regarding visits to websites may be transmitted to Google Analytics. Google regards the installation of the browser add-on as an objection. If the data subject’s IT system is subsequently deleted, formatted or reinstalled, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or by another person within their control, it is possible to reinstall or reactivate the browser add-on.
Further information and Google’s applicable data protection policies can be found athttps://www.google.de/intl/de/policies/privacy/and atwww.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link:https://www.google.com/intl/de_de/analytics/.
Google Analytics uses the following cookies on this website:
| Cookie | Scope | Purpose | Retention period |
| _ga | Your domain (1st party) | Contains a randomly generated user ID. Google Analytics uses this ID to recognise returning users on this website and to combine data from previous visits. | 2 years |
| _gid |
Your domain |
Contains a randomly generated user ID. Google Analytics uses this ID to recognise returning users on this website and to combine data from previous visits. |
24 hours |
| _gat |
Your domain |
Certain data is sent to Google Analytics no more than once per minute. The cookie has a lifespan of one minute. Whilst it is set, certain data transmissions are prevented. |
1 minute |
| _dc_gtm_xxx |
Your domain |
Certain data is sent to Google Analytics no more than once per minute. The cookie has a lifespan of one minute. Whilst it is set, certain data transmissions are prevented. |
1 minute |
| _gat_gtag_xxx |
Your domain |
Certain data is sent to Google Analytics no more than once per minute. The cookie has a lifespan of one minute. Whilst it is set, certain data transmissions are prevented. |
1 minute |
| _IDE |
doubleclick.net |
Contains a randomly generated user ID. Google uses this ID to recognise the user across different websites and display personalised adverts. |
1 year |
15. Privacy Policy on the Use of Instagram
The data controller has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform and enables users to share photos and videos, as well as to redistribute such content on other social networks.
The operator of Instagram’s services is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
Each time a user accesses one of the individual pages of this website, which is operated by the data controller and on which an Instagram component (Insta button) has been integrated, the web browser on the data subject’s IT system is automatically prompted by the respective Instagram component to download a display of the relevant Instagram component. As part of this technical process, Instagram is informed of which specific subpage of our website is being visited by the data subject.
If the data subject is logged into Instagram at the same time, Instagram recognises, each time the data subject visits our website and throughout the duration of their visit to our website, which specific subpage the data subject is visiting. This information is collected by the Instagram component and linked by Instagram to the data subject’s respective Instagram account. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted in this way are associated with the data subject’s personal Instagram user account and are stored and processed by Instagram.
Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is logged into Instagram at the same time as accessing our website; this occurs regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish such information to be transmitted to Instagram, they can prevent this by logging out of their Instagram account before visiting our website.
Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.
16. Data protection provisions regarding the use of YouTube and YouTube plug-ins
This website contains at least one YouTube plug-in, which is part of Google Inc., based in San Bruno, California, USA.
We use YouTube’s ‘No-Cookies’ feature, which means we have enabled enhanced privacy settings; videos are accessed via youtube-nocookie.com rather than youtube.com.
YouTube provides this service itself and thereby ensures that YouTube does not initially store any cookies on your device. However, when you access the relevant pages, your IP address and the other data mentioned in section 4 are transmitted, thereby indicating, in particular, which of our web pages you have visited. This information cannot, however, be linked to you if you are permanently logged in to YouTube or another Google service when you access the page.
As soon as you start playing an embedded video by clicking on it, YouTube, through its enhanced privacy mode, will only store cookies on your device that do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by adjusting your browser settings or using browser extensions.
Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Privacy policy: https://policies.google.com/privacy
Opt-out: https://adssettings.google.com/authenticated
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active
Cookies
This website uses the YouTube embedding function to display and play videos from YouTube. We use the enhanced privacy mode, which, according to the provider, only begins storing user information once the video is played. As soon as playback of the embedded video begins, YouTube sets cookies to collect information about user behaviour.
According to YouTube, these are used, amongst other things, to collect video statistics, improve user-friendliness and prevent abusive behaviour.
Regardless of whether the embedded videos are played, a connection to the Google network ‘DoubleClick’ is established every time this website is accessed, which may trigger further data processing operations beyond our control.
Further information on data protection at YouTube can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy/
17. Data protection provisions regarding the use of Vimeo and Vimeo plug-ins
Our website uses Vimeo plug-ins to integrate and display video content. The provider of the video portal is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
When you visit a page with an integrated Vimeo plug-in, a connection is established with Vimeo’s servers. This enables Vimeo to determine which of our pages you have visited. Vimeo will receive your IP address, even if you are not logged in to the video portal or do not have an account there. The information collected by Vimeo is transmitted to the video portal’s servers in the USA.
Vimeo can link your browsing behaviour directly to your personal profile. You can prevent this by logging out beforehand.
Details on how user data is handled can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy
18. Online meetings via Microsoft Teams
We use Microsoft Teams to hold online meetings, teleconferences and online events. Microsoft Teams is software provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (‘Microsoft’), which is available as a desktop, web and mobile app.
The legal basis for data processing in connection with the conduct of online meetings via Teams is our legitimate interest in the effective conduct of meetings pursuant to Article 6(1)(f) of the GDPR. Where meetings are held within the framework of existing contractual relationships with you, the legal basis is Article 6(1)(b) of the GDPR. We are not responsible for any further data processing on the Microsoft Teams product website, where the desktop software can be downloaded and the web app used.
During a meeting, the following data may be processed under certain circumstances:
- Participant details: where applicable, display name, first name, surname, telephone number, email address, password (encrypted for authentication), profile picture;
- Metadata: subject and description of the meeting, IP address, participant’s telephone number, type of device/software (Windows/Mac/Linux/Web/iOS/Android phone/Windows Phone), time of the participant’s last activity on Teams, number of chat and channel messages, number of meetings attended, duration of audio, video and screen sharing;
- When using chat or channel messages: text data for display and, where applicable, logging;
- When using audio: microphone recording data;
- When using video: recording data from the video camera;
- For recordings: audio, video and screen-sharing data for storage in the cloud / Microsoft Stream;
- When using the telephone: incoming and outgoing phone numbers, country name, start and end times, and, where applicable, further connection data such as the device’s IP address.
Before a meeting, you will need to register via our website or by email. We will process your registration details during this process. Before the meeting, you will receive a confirmation email containing an invitation link or a calendar event.
To take part in a meeting, you must provide at least your name and – if using a telephone – your telephone number, unless we allow anonymous participation in meetings. In the latter case, we will inform you of this option for anonymous participation as part of the invitation. You can disable the microphone and camera at any time via the relevant settings. We will only record meetings or log text data with your consent and after notifying you in advance. Microsoft stores and uses the metadata to enable us to analyse and report on the use of Teams.
Microsoft may become aware of the above-mentioned data in the context of data processing in order to process it. All data traffic is encrypted (MTLS, TLS or SRTP) and data is generally stored on servers within the European Economic Area (EEA). In the event that data is nevertheless processed in the USA, we have entered into EU Standard Contractual Clauses with Microsoft in addition to the measures outlined above to protect your privacy. Further information is available in Microsoft’s privacy policy, which can be found at: https://privacy.microsoft.com/de-de/privacystatement
19. Use of Google Maps
We use Google Maps services for the dealer search and to display locations.
Google Maps is operated by:
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland
By using this website, you consent to the collection, processing and use of data – both automatically collected and data entered by you – by Google, one of its representatives or third-party providers.
Further information on the purpose and scope of data collection and its processing by Google Maps can be found in the Google Maps Terms of Service. Full details can be found in the google.de Privacy Centre: Transparency and Choices, and the Privacy Policy.
20. Legal basis for processing
Article 6(1)(a) of the GDPR serves as the legal basis for our company’s processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party – as is the case, for example, with processing operations required for the delivery of goods or the provision of other services or consideration – the processing is based on Article 6(1)(b) of the GDPR. The same applies to processing operations necessary for the implementation of pre-contractual measures, such as in cases of enquiries regarding our products or services. Where our company is subject to a legal obligation which necessitates the processing of personal data, such as to fulfil tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and their name, age, health insurance details or other vital information subsequently had to be disclosed to a doctor, a hospital or other third parties. In such cases, the processing would be based on Article 6(1)(d) of the GDPR. Finally, processing operations may be based on Article 6(1)(f) of the GDPR. This legal basis applies to processing operations not covered by any of the aforementioned legal bases, where the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take precedence. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this regard, the legislator took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, second sentence, of the GDPR).
21. Legitimate interests in processing pursued by the controller or a third party
Where the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.
We transfer personal data collected within the framework of a contractual relationship concerning the application for, the conduct of and the termination of our business relationship to CRIF Bürgel GmbH, Leopoldstraße 244, 80807 Munich.
The legal basis for these transfers is Article 6(1)(b) and Article 6(1)(f) of the GDPR. Transfers based on Article 6(1)(f) of the GDPR may only take place insofar as this is necessary to safeguard the legitimate interests of our company or third parties and does not override the interests or fundamental rights and freedoms of the data subject which require the protection of personal data. The exchange of data with CRIFBÜRGEL also serves to fulfil statutory obligations to carry out creditworthiness checks on customers (Sections 505a and 506 of the German Civil Code).
CRIFBÜRGEL processes the data received and also uses it for profiling (scoring) purposes in order to provide its contractual partners in the European Economic Area and Switzerland, as well as in other third countries where applicable (provided that an adequacy decision has been issued by the European Commission in respect of these countries) information, amongst other things, for the purpose of assessing the creditworthiness of natural persons. Further information on CRIFBÜRGEL’s activities can be found online atcrifbuergel.de/de/datenschutz.
Furthermore, we transfer personal data collected within the framework of a contractual relationship to the credit insurer Euler Hermes Deutschland (a branch of Euler Hermes SA), Gasstraße 29, 22761 Hamburg, for the purpose of applying for insurance cover to secure our claims. The data is transferred via the insurer’s online platform (EOLIS). Euler Hermes Deutschland uses some of the data provided to contact our contractual partners and thereby obtain further information regarding their creditworthiness. Further information on Euler Hermes’ activities can be found online at https://www.eulerhermes.de/datenschutz.html.
22. Period for which personal data is stored
The criterion for the duration of storage of personal data is the relevant statutory retention period. Once this period has expired, the relevant data is routinely deleted, provided it is no longer required for the performance of the contract or for entering into a contract.
23. Legal or contractual requirements regarding the provision of personal data; necessity for the conclusion of a contract; the data subject’s obligation to provide personal data; possible consequences of non-provision
We would like to inform you that the provision of personal data is in some cases required by law (e.g. tax regulations) or may also arise from contractual provisions (e.g. details of the contracting party). In some cases, the conclusion of a contract may require a data subject to provide us with personal data, which we must subsequently process. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our staff members. Our staff member will explain to the data subject, on a case-by-case basis, whether the provision of personal data is required by law or contract, or is necessary for the conclusion of the contract; whether there is an obligation to provide the personal data; and what the consequences of failing to provide the personal data would be.
24. Use of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.
