Our values
As a feed producer and part of the animal food processing chain, we have a great responsibility. We provide cattle, pigs, chickens and many other domestic and pet animals with everything they need to be fully nourished, stay healthy, give enough milk, produce meat and lay delicious eggs.
As a traditional company with a long and successful history, our actions have always been guided by fundamental principles. It is this value-oriented approach that has made us what we are today: A producer of high quality and modern feed, a trustworthy partner of the trade and livestock farmers and, last but not least, one of the most attractive employers in the industry.
Our mission, vision & values
What drives us - responsibility for animals, people & nutrition
We are deuka Tiernahrung Cremer. We produce high-quality pet food for livestock and pets and act on the basis of our 100 years of nutritional expertise and close links with agriculture.
In this way, we ensure a reliable and needs-orientated supply for animals in agriculture and private husbandry. We support animal owners with well thought-out feeding concepts and practical solutions.
As part of the critical infrastructure, we take responsibility for safeguarding the supply of people and animals on a daily basis. With constant innovation and resource-conserving work, we combine sustainability with efficiency. As a company of Peter Cremer Holding, we are firmly anchored in Germany and at the same time active worldwide.
Shaping the future together - for modern animal nutrition
We are the leading force in animal nutrition in Germany and maintain our position with strength and resilience, even in challenging markets.
As a reliable partner to agricultural and private livestock farmers , we work closely with retailers to ensure the supply of our customers along the entire value chain - in addition to feed.
Weuse our broad expertise to actively shape animal nutrition and translate scientific findings into practical feeding solutions. With the help of modern production technology and digital solutions, we continue to develop animal nutrition in a practical and sustainable way.
Values that work - acting consciously, making consistent decisions, moving forward together
1. We talk to each other - clearly and directly
We address issues early on, call a spade a spade and seek personal dialogue. We remain open and straightforward and maintain a confident attitude. We tackle problems directly and solve them together. We think in terms of opportunities and act constructively, both internally and in our dealings with customers. Openness creates trust - the basis for long-term relationships.
2.We see each other - respectfully and at eye level
We treat each other with respect and listen to each other. We stand up for each other and have a real sense of togetherness. Everyone should feel seen and we look for solutions that make work and private life compatible. We put our heart and soul into our work for agriculture and the people who rely on us. Respect and reliability also characterise our dealings with customers and partners.
3. We make decisions with foresight - responsibly & consistently
We don't think in terms of quick profits, but in terms of long-term success. We make decisions consciously and comprehensibly. We keep at it, persevere and insist on what is right. A good understanding of economic interrelationships helps us to act responsibly. We get to the point and work in a results-orientated manner so that our actions are sustainable today and tomorrow - for employees, customers and partners.
4. We use our resources consciously - mindfully & sensibly
Our proximity to agriculture shows us how important it is to use resources wisely. We work efficiently, avoid waste and make targeted use of raw materials, energy and time. We act in a solution-orientated manner in order to harmonise nature and profitability. Sustainability is an obligation for us - towards the environment, animals and future generations.
5. We keep at it - determined and reliable
We set ourselves clear goals and work consistently towards them. With commitment, passion and a confident attitude, we continue to develop and learn. We think in terms of possibilities and keep at it. This is how we improve quality and processes step by step. Our customers benefit from this: through reliability, strong products and clear results.
Behavioural guidelines for our business partners
In our actions, we focus on responsibility, trust and sustainability. Stable relationships with our partners within the value chain are important to us and are based on a shared understanding of values. We summarise this orientation framework in our Code of Conduct for Business Partners.
Our behavioural guidelines at deuka Tiernahrung Cremer
The combination of tradition with modern feeding concepts - paired with a focus on added value for our customers: This forms the basis of Cremer's success deuka Tiernahrung Cremer's success. This results in a clear and unambiguous Code of Conduct for us. These basic rules and principles, which apply equally to every employee at deuka Tiernahrung Cremer and serve as a binding orientation framework for our day-to-day behaviour towards business partners, the general public and in our dealings with one another.
