Field service on the pulse of research
Prestarter workshop in the Netherlands
Eight sales representatives from the pig division took the opportunity to take part in a prestarter workshop organised by Product Management (PM) Pig in mid-January. In addition to exciting insights into modern testing facilities, the focus was on intensive dialogue, practical exercises and preparations for our sales campaign in February.
A two-day workshop was held at our long-standing partner provimi in Velddriel and Hasselt (Netherlands) on 15 and 16 January to further deepen our expertise in piglet feeding. Eight sales representatives specialising in the sale of pig feed travelled to the event to find out more about our Prestarter range and the upcoming sales campaign. "Such events are extremely valuable - they combine specialist knowledge, practical relevance and team spirit," emphasised organiser Hanna Rhades, Pig Product Management. The mood was correspondingly positive: motivated, interested and proud to once again delve deep into the field of research.
Insights into research and development - modern test facilities and intensive dialogue
The first day took the group on a tour of the state-of-the-art test facility in Velddriel. Several buildings with test stables for different animal species offered a comprehensive insight into the current research approaches of our partner provimi, with whom we work closely on prestarter production. The tour of the barns showed impressively how new concepts for sow feeding, piglet rearing and fattening are being tested in practice. Here, deuka's prestarters have already been intensively tested. Our specialist advisors took the opportunity to ask questions and discuss with the experts on site - a dialogue at eye level.
focus on deuka prestarter
The informative insights into the stables were followed by specialist presentations on the basics of correct piglet feeding and the presentation of our six-product Prestarter range. It became clear that the range comprises six high-quality products, all of which are customised for individual purposes. Each feed fulfils specific requirements in the different phases of the piglets' lives. Many questions were asked and the discussions were lively. Experience from the sales force was combined with in-depth expertise from the development department - an exchange that further strengthens the advisory skills of our specialist consultants.
Ready for the 2026 sales campaign: "Buy 10 - get 1 free"
At the end of the first day, Sven Lorenz from Operational Sales (Central Sales Organisation) presented the planned sales campaign for Prestarter, which will take place throughout February: With the purchase of ten Prestarter bags, our customers will receive one bag for free in February. The official launch will take place at the Agricultural Entrepreneur Days in Münster at the beginning of February.
Plant visit in Hasselt - modern production at the highest level
On the second day, a visit to the production site in Hasselt was on the programme. The group was given a detailed tour of the ultra-modern plant where our prestarters are manufactured. The automated process steps, the high level of cleanliness and the precise control of the mixing and filling systems were particularly impressive. The participants were able to see how a consistently safe and high-performance feed is produced step by step from high-quality raw materials.
Further impressions:
The most important facts in brief
- Further training: The two-day workshop strengthens the expertise of our sales representatives in all areas of piglet feeding.
- Research insights: Modern test facilities in Velddriel showed how intensively and practically our prestarters are tested.
- Product expertise: The six-product Prestarter range was presented in detail and discussed by experts.
- Sales campaign: The February "Buy 10 - get 1 free" campaign was prepared and launched at the Agricultural Entrepreneur Days in Münster.
- Teamwork: Product management, sales and marketing worked closely together and created a strong basis for market success in 2026.
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Agrarunternehmertage Prestarter-Aktion
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Agrarunternehmertage Prestarter-Aktion
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